7ofPARIS.com. Next we had to highlight its ethos with the following sentences, “7 is the road to success, however one must be persistent in their vision. Paris was the final destination of the Renaissance – with 7 combined, they equal art & ambition.” Ironically, the 7th section of Paris is where the Eiffel tower is located, which was in our favour and we would like to think synchronicity played its part. To conclude, we are guilty for creating the strategy, logos, website, products, content and in short – everything.
During the first year of his marketing degree, Enis had drawn a face split in two colours – black & white with the slogan above. Having completely forgotten about it all, it was years later that boredom triggered him to flick through his old notebook. He then briefed a graphic designer of the rough sketch, she put the magic touches & sweatshirts were created. The results were interesting, in fact so much positive feedback was given from people wearing it that they asked to purchase one too, and so UnityStates.com was born.
Qafa Resort is the latest edition to receive a branding makeover. Located in Kosovo’s skiing resort Brezovicë, it has plenty to offer for all age groups. However, the biggest downfall was its menu which triggered us to do something. A fresh & elegant menu was created which translated the Qafa Resort vision. This was in sync with its personality where the following reflects the potential it truly has, “Qafa Resort has a melody of its own, enjoy your exquisite meal to the sound of mother nature.”
SipparCafe.com was a challenge, first we asked what the direction with this business was & then positioned the brand as – Shisha | Coffee | Food. Next was the menu, their original looked very unattractive and was in need of something different, perhaps a vintage feel. With regards to the website, creative content like, “the core of our ethos is creating a nostalgic feeling for you, every-time,” highlighted its ultimate purpose and the fun continued with, “the key ingredient is delighting your taste-buds,” to the rather cool, “we answer your cravings,” sentence.
HBIC cars proved to be a real challenge. The objective was to emulate what Autotrader & other online car selling platforms had achieved, but this being on a smaller scale. Coding was a challenge, but Enis began swimming without knowing how to. Besides the virtual language (CSS) Enis focused more on the content, with sentences such as, “We are rooted in simplicity, because we compress complexity into simplicity,” to the rather poetic, “looking to buy a car can feel like you are walking on a long desert but we are your oasis.”
Tunnel Lounge which has a very retro vibe, so the old newspaper most definitely suited its purpose. The second is a logo for Onik – a Pizzeria/Cafe based in West Ealing, London. Finally the last project was for Imperial Cafe which has a combination of fonts – all complementing each other.
LDNsnaps.com is a photo booth hire company with a difference. In order to stand out and differentiate, the brand story was driven by poetry. For example, content like, “Life is a beautiful picture and we aim to make the best possible memories that you will never forget,” along with, “we cater your needs and meet expectations by translating a royal experience for each client,” highlighted its objectives. Whereas the slogans, “we add colour to your occasion,” and, “we zoom into your happiness,” reflected its ethos.
COCO approached us with a rebranding campaign. The first picture was their initial logo however we thought it needed a makeover. It needed a sense of luxury to make a long-term statement and the Gold certainly gives it that along with the heraldic design. Everything was completed rather quick but sometimes creativity works best spontaneously.