BRANDING – Part 5 – Swiss Made

Watches, they amaze me … and so does Switzerland. As a teen, I would visit my auntie with my brother every other year. Being a Londoner, I found the country strange. So many rules, from recycling to not being able to make noise after off-peak evening hours, or else face eviction from fellow Swiss neighbours. … Continue reading BRANDING – Part 5 – Swiss Made

BRANDING – PART 4

Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry … Continue reading BRANDING – PART 4

BRANDING – Part 3

To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses.  I have worked for Harrods three … Continue reading BRANDING – Part 3

BRANDING – Part 2

The first step to branding is engraving belief. If you don't believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The … Continue reading BRANDING – Part 2

BRANDING

The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its … Continue reading BRANDING

PERSISTENCE

There is a recipe to success and it's called persistence. However you must take calculated risks, don't risk everything because you will actually loose everything. Everybody craves success, money or fame, but what they don't understand is the struggle. The struggle is an ingredient to success, as success is not a straight road, there are … Continue reading PERSISTENCE

WORK

They say good things come to those who wait, I say "Good things come to those who Work." Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan - that's just step 1 my friend. You see, everything creative starts with an … Continue reading WORK

GIVING BACK

I was always a quiet child, but a very emotional one. They say the most emotional people are the most creative & that is what I'm doing ... giving back.  My mother is a special woman and the majority will say the same about theirs alive (or sadly not at present) but remember, one day you … Continue reading GIVING BACK

POSITIVE

A close friend of mine once told me to not over think, as according to her, "thinking can also be a disease." Who was I to argue, since she along with her family had been coping with the death of their mother for several years. There have been many occasions where I drift away and … Continue reading POSITIVE

STORIES

An irresistible brand contains a variety of ingredients, the main being its story. Some stories are timeless, others are nostalgic, whilst few are exceptional. In the very first page I wrote the following, “we believe that each brand has a story, if it doesn’t then this is a marketing crime,” so yes, I am very serious! … Continue reading STORIES