Personality Marketing
I feel like being a celebrity no longer matters. The days of following every move, every outfit, every headline — they’re gone. TikTok blurred that line. The algorithm doesn’t care about fame; it cares about engagement. That means someone filming in their kitchen can outperform a Hollywood name on reach and influence. Now, it’s the…
Harrods
✨ How Harrods Turns Shopping into Emotion Becoming a British landmark doesn’t happen overnight — it takes decades of heritage, resilience, and consistency. Harrods has stood the test of time, surviving two World Wars and countless cultural shifts, yet still holds its place as the world’s most iconic department store. What makes Harrods truly remarkable…
Music…
Yes, that’s me with Rita Ora. Once upon a time, I was a music producer, and around 2010 I got the chance to get to know Rita. She let me listen to demo songs Kanye West, Stargate, and James Fauntleroy wrote and produced for her, and I would let her listen to my beats. You…
LOVE
From birth, we are destined to love. For love is a language with infinite meanings, and it can only be learned through experience. Love is the pillar of life, without love meaning is lost. One should always be optimistic about life and continue the journey. There is always a silver lining with love, so no…
BRANDING – PART 8
The quest of a brand is loyalty, but how does a brand aquire loyalty. Think of apple, at their worst the company began their revival by reminding customers of who they are, but more importantly why they began. Apple stood for differentiation, they challenged the status quo, they just did things differently. And when Steve…
HAPPINESS
Happiness begins with you, lives with you, and lives in you. You may get the odd day of negativity, but as they say, “Happiness is a choice.” Happiness blossoms when one is content and fully lives in the moment. Indulge in as much positivity as possible, be it music, film, or art – find medicine…
Champion
When Muhammad Ali – the greatest sporting icon passed away, George Foreman gave an interview about his once rival turned friend. He said, Muhammad Ali made everyone feel like a champion, no matter whom his path crossed, be it a waiter or a journalist. And then those people were inspired to become the best in…
Emotional Branding
The first step to branding is engraving belief. If you don’t believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The…
Strategy
Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…
Stories
The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its…
BRANDING – Part 7 – Science
Success is a science, and I am a Marketing Scientist, a Brand Scientist to be specific. It was during my GCSE exams that I first excelled in Science, my teacher at the time put a £5 bet on me by saying it would take a miracle to achieve anything above two C’s. Since I stepped…
BRANDING 6 Copywriting
Words move mountains, and if you want your brand to succeed, you must condition the brand story with creative writing – otherwise known as copywriting. Writing good copy can be a challenge, but it’s instrumental you gather keywords and depending on the business or brand, you then link the buzzwords creatively. For example, let’s take…
BRANDING – Part 5 Swiss Made
Watches, they amaze me … and so does Switzerland. As a teen, I would visit my auntie with my brother every other year. Being a Londoner, I found the country strange. So many rules, from recycling to not being able to make noise after off-peak evening hours, or else face eviction from fellow Swiss neighbours.…
BRANDING – PART 4
Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…
HERO
My ethos on living life is as follows: Live life like your painting the most beautiful picture with every person that has helped you along the way, each one being a different colour – paint happiness! If you can live life like a painting, then boy are you in for a surprise. Suddenly you enjoy…
BRANDING – Part 3
To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses. I have worked for Harrods three…
BRANDING – Part 2
The first step to branding is engraving belief. If you don’t believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The…
BRANDING – Part 1
The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its…
PERSISTENCE
There is a recipe to success and it’s called persistence. However you must take calculated risks, don’t risk everything because you will actually loose everything. Everybody craves success, money or fame, but what they don’t understand is the struggle. The struggle is an ingredient to success, as success is not a straight road, there are…
WORK
They say good things come to those who wait, I say “Good things come to those who Work.” Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan – that’s just step 1 my friend. You see, everything creative starts with an…
GIVING BACK
I was always a quiet child, but a very emotional one. They say the most emotional people are the most creative & that is what I’m doing … giving back. My mother is a special woman and the majority will say the same about theirs alive (or sadly not at present) but remember, one day you…
POSITIVE
A close friend of mine once told me to not over think, as according to her, “thinking can also be a disease.” Who was I to argue, since she along with her family had been coping with the death of their mother for several years. There have been many occasions where I drift away and…
EGO
We all have an ego, but Eckhart Tolle’s book The Power of Now changed my life and I believe it can change yours. Our ego always wants to be associated with the past and the future whereas its ultimate enemy is the present. It is always trying to want more with future ambitions or think…
STORIES
An irresistible brand contains a variety of ingredients, the main being its story. Some stories are timeless, others are nostalgic, whilst few are exceptional. In the very first page I wrote the following, “we believe that each brand has a story, if it doesn’t then this is a marketing crime,” so yes, I am very serious!…
TYPOGRAPHY
Art also exists in typography and searching for fonts that pair well together is a quest, but once found it is a magnet to the eye. The infusion of serifs with sans serifs is crucial, however not all are destined to blossom. It takes experimentation along with taste to establish a connection, and the result…
WORDS
Words, written or spoken are sacred. “Patience is food for the Soul” … how powerful are words. “Be an instrument to improve Humanity,” how effective are words. “The currency of this World should be kindness,” – words are paramount. When I sit down with a client, I act as a Scientist. Firstly, depending on the…
DESIGN
Exceptional design boils down to beauty and simplicity. For one to design, he/she must be a visionary. He/she must create a solution that can harmonise humanity and ultimately connect/unite culture. There is a melody behind design, and it’s called change. Change is an obsession to modern designers, change is potent and curiosity triggers action that…
SIMPLICITY
Are you like me? When I first visited Paris I was amazed at the subtle yet rich brands such as Louis Vuitton, Cartier, Chanel, Yves Saint Laurent, Balenciaga … the list goes on. Some, I cannot even spell but I know how to pronounce them. I found something however that took me a while to realise, the key to their branding…
SUCCESS
There is a deep science behind success, it requires belief, persistence and patience. You must be driven towards your dream and 7ofPARIS belongs to the dreamers. Fuelled by art and eager for success, 7ofPARIS celebrates the ambitious, driven, and persistent humans. Deeply rooted in our ethos is reflecting positivity through unique quotes, as hope is…
CREATIVITY
From my academic experience (amounting to 6 years) I have learned that being critical is not bad, unless when one is too critical then you ultimately doubt yourself. I am naturally creative and played the piano from an early age, so academic life taught me the other side, both of these were a blessing. I…
MOORKETING 