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Personality Marketing
I feel like being a celebrity no longer matters. The days of following every move, every outfit, every headline — they’re gone. TikTok blurred that line. The algorithm doesn’t care about fame; it cares about engagement. That means someone filming in their kitchen can outperform a Hollywood name on reach and influence. Now, it’s the…
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Harrods
✨ How Harrods Turns Shopping into Emotion Becoming a British landmark doesn’t happen overnight — it takes decades of heritage, resilience, and consistency. Harrods has stood the test of time, surviving two World Wars and countless cultural shifts, yet still holds its place as the world’s most iconic department store. What makes Harrods truly remarkable…
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Music…
Yes, that’s me with Rita Ora. Once upon a time, I was a music producer, and around 2010 I got the chance to get to know Rita. She let me listen to demo songs Kanye West, Stargate, and James Fauntleroy wrote and produced for her, and I would let her listen to my beats. You…
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LOVE
From birth, we are destined to love. For love is a language with infinite meanings, and it can only be learned through experience. Love is the pillar of life, without love meaning is lost. One should always be optimistic about life and continue the journey. There is always a silver lining with love, so no…
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BRANDING – PART 8
The quest of a brand is loyalty, but how does a brand aquire loyalty. Think of apple, at their worst the company began their revival by reminding customers of who they are, but more importantly why they began. Apple stood for differentiation, they challenged the status quo, they just did things differently. And when Steve…
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HAPPINESS
Happiness begins with you, lives with you, and lives in you. You may get the odd day of negativity, but as they say, “Happiness is a choice.” Happiness blossoms when one is content and fully lives in the moment. Indulge in as much positivity as possible, be it music, film, or art – find medicine…
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Champion
When Muhammad Ali – the greatest sporting icon passed away, George Foreman gave an interview about his once rival turned friend. He said, Muhammad Ali made everyone feel like a champion, no matter whom his path crossed, be it a waiter or a journalist. And then those people were inspired to become the best in…
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BRANDING – Part 7 – Science
Success is a science, and I am a Marketing Scientist, a Brand Scientist to be specific. It was during my GCSE exams that I first excelled in Science, my teacher at the time put a £5 bet on me by saying it would take a miracle to achieve anything above two C’s. Since I stepped…
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BRANDING 6 Copywriting
Words move mountains, and if you want your brand to succeed, you must condition the brand story with creative writing – otherwise known as copywriting. Writing good copy can be a challenge, but it’s instrumental you gather keywords and depending on the business or brand, you then link the buzzwords creatively. For example, let’s take…
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BRANDING – Part 5 Swiss Made
Watches, they amaze me … and so does Switzerland. As a teen, I would visit my auntie with my brother every other year. Being a Londoner, I found the country strange. So many rules, from recycling to not being able to make noise after off-peak evening hours, or else face eviction from fellow Swiss neighbours.…
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BRANDING – PART 4
Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…
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HERO
My ethos on living life is as follows: Live life like your painting the most beautiful picture with every person that has helped you along the way, each one being a different colour – paint happiness! If you can live life like a painting, then boy are you in for a surprise. Suddenly you enjoy…
MOORKETING 