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Harrods
✨ How Harrods Turns Shopping into Emotion Becoming a British landmark doesn’t happen overnight — it takes decades of heritage, resilience, and consistency. Harrods has stood the test of time, surviving two World Wars and countless cultural shifts, yet still holds its place as the world’s most iconic department store. What makes Harrods truly remarkable…
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HAPPINESS
Happiness begins with you, lives with you, and lives in you. You may get the odd day of negativity, but as they say, “Happiness is a choice.” Happiness blossoms when one is content and fully lives in the moment. Indulge in as much positivity as possible, be it music, film, or art – find medicine…
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BRANDING – Part 7 – Science
Success is a science, and I am a Marketing Scientist, a Brand Scientist to be specific. It was during my GCSE exams that I first excelled in Science, my teacher at the time put a £5 bet on me by saying it would take a miracle to achieve anything above two C’s. Since I stepped…
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BRANDING 6 Copywriting
Words move mountains, and if you want your brand to succeed, you must condition the brand story with creative writing – otherwise known as copywriting. Writing good copy can be a challenge, but it’s instrumental you gather keywords and depending on the business or brand, you then link the buzzwords creatively. For example, let’s take…
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BRANDING – PART 4
Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…
MOORKETING 