BRANDING – Part 5 – Swiss Made

Watches, they amaze me … and so does Switzerland. As a teen, I would visit my auntie with my brother every other year. Being a Londoner, I found the country strange. So many rules, from recycling to not being able to make noise after off-peak evening hours, or else face eviction from fellow Swiss neighbours. … Continue reading BRANDING – Part 5 – Swiss Made

BRANDING – PART 4

Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry … Continue reading BRANDING – PART 4

BRANDING – Part 2

The first step to branding is engraving belief. If you don't believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The … Continue reading BRANDING – Part 2

WORK

They say good things come to those who wait, I say "Good things come to those who Work." Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan - that's just step 1 my friend. You see, everything creative starts with an … Continue reading WORK

CREATIVITY

From my academic experience (amounting to 6 years) I have learned that being critical is not bad, unless when one is too critical then you ultimately doubt yourself. I am naturally creative and played the piano from an early age, so academic life taught me the other side, both of these were a blessing. I … Continue reading CREATIVITY