• Emotional Branding

    The first step to branding is engraving belief. If you don’t believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The…


  • Strategy

    Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…


  • Stories

    The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its…


  • BRANDING – PART 4

    Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…


  • GIVING BACK

    I was always a quiet child, but a very emotional one. They say the most emotional people are the most creative & that is what I’m doing … giving back.  My mother is a special woman and the majority will say the same about theirs alive (or sadly not at present) but remember, one day you…


  • WORDS

    Words, written or spoken are sacred. “Patience is food for the Soul” … how powerful are words. “Be an instrument to improve Humanity,” how effective are words. “The currency of this World should be kindness,” – words are paramount. When I sit down with a client, I act as a Scientist. Firstly, depending on the…


  • SIMPLICITY

    Are you like me? When I first visited Paris I was amazed at the subtle yet rich brands such as Louis Vuitton, Cartier, Chanel, Yves Saint Laurent, Balenciaga … the list goes on. Some, I cannot even spell but I know how to pronounce them. I found something however that took me a while to realise, the key to their branding…


  • SUCCESS

    There is a deep science behind success, it requires belief, persistence and patience. You must be driven towards your dream and 7ofPARIS belongs to the dreamers. Fuelled by art and eager for success, 7ofPARIS celebrates the ambitious, driven, and persistent humans. Deeply rooted in our ethos is reflecting positivity through unique quotes, as hope is…