BRANDING – PART 4

Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry … Continue reading BRANDING – PART 4

GIVING BACK

I was always a quiet child, but a very emotional one. They say the most emotional people are the most creative & that is what I'm doing ... giving back.  My mother is a special woman and the majority will say the same about theirs alive (or sadly not at present) but remember, one day you … Continue reading GIVING BACK

WORDS

Words, written or spoken are sacred. “Patience is food for the Soul” … how powerful are words. “Be an instrument to improve Humanity,” how effective are words. “The currency of this World should be kindness,” - words are paramount. When I sit down with a client, I act as a Scientist. Firstly, depending on the … Continue reading WORDS

SIMPLICITY

Are you like me? When I first visited Paris I was amazed at the subtle yet rich brands such as Louis Vuitton, Cartier, Chanel, Yves Saint Laurent, Balenciaga ... the list goes on. Some, I cannot even spell but I know how to pronounce them. I found something however that took me a while to realise, the key to their branding … Continue reading SIMPLICITY

SUCCESS

For a chef to create he/she must taste. As simple as it sounds, it is rather true. However that is just one of the 5 senses. To be potent, you must allow the customer to fully indulge each senses. Only a polished brand has this ability, and believe me it can take years and tears, unless of course … Continue reading SUCCESS