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LOVE
From birth, we are destined to love. For love is a language with infinite meanings, and it can only be learned through experience. Love is the pillar of life, without love meaning is lost. One should always be optimistic about life and continue the journey. There is always a silver lining with love, so no…
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BRANDING – PART 8
The quest of a brand is loyalty, but how does a brand aquire loyalty. Think of apple, at their worst the company began their revival by reminding customers of who they are, but more importantly why they began. Apple stood for differentiation, they challenged the status quo, they just did things differently. And when Steve…
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BRANDING – PART 4
Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…
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WORDS
Words, written or spoken are sacred. “Patience is food for the Soul” … how powerful are words. “Be an instrument to improve Humanity,” how effective are words. “The currency of this World should be kindness,” – words are paramount. When I sit down with a client, I act as a Scientist. Firstly, depending on the…
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DESIGN
Exceptional design boils down to beauty and simplicity. For one to design, he/she must be a visionary. He/she must create a solution that can harmonise humanity and ultimately connect/unite culture. There is a melody behind design, and it’s called change. Change is an obsession to modern designers, change is potent and curiosity triggers action that…
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SIMPLICITY
Are you like me? When I first visited Paris I was amazed at the subtle yet rich brands such as Louis Vuitton, Cartier, Chanel, Yves Saint Laurent, Balenciaga … the list goes on. Some, I cannot even spell but I know how to pronounce them. I found something however that took me a while to realise, the key to their branding…
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SUCCESS
There is a deep science behind success, it requires belief, persistence and patience. You must be driven towards your dream and 7ofPARIS belongs to the dreamers. Fuelled by art and eager for success, 7ofPARIS celebrates the ambitious, driven, and persistent humans. Deeply rooted in our ethos is reflecting positivity through unique quotes, as hope is…
MOORKETING 