BRANDING – Part 1

The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession.

The remedy to a successful brand is its story, believe me. I said it once and I’ll say it again … it’s a marketing crime if your brand doesn’t have a story. Once the consumer understands your story, they will understand your purpose.

If you truly want to manifest a successful brand, if you want to form a connection with your customer then explain your vision, your ‘aha’ moment, the moment that triggered the action to create what you have created.

And please dream, everyday day think about what your next step to be, but don’t think and talk too much, rather act – have a just do it approach! Good luck everyone, oh … if you need Brand Consultancy then do see our price list, to be honest we’re kinda good at what we do, so give us a Moo!

PERSISTENCE

There is a recipe to success and it’s called persistence. However you must take calculated risks, don’t risk everything because you will actually loose everything. Everybody craves success, money or fame, but what they don’t understand is the struggle. The struggle is an ingredient to success, as success is not a straight road, there are many bumps, many holes and hurdles you must overcome.

One must first plant a seed with an idea, then harvest and water that idea until suddenly it slowly blossoms. And when it grows, it grows into a delicious product, whereby your customers can indulge, allowing you to relax and applaud your success. But to get to this stage, persistence must be your appetite. Plants wont grow unless you water them.

Persistence is truly the fuel to success, so don’t give up! You must be the action to pollinate dreams, bee, see what I did there. To conclude, dreams are just dreams without action. 

WORK

They say good things come to those who wait, I say “Good things come to those who Work.” Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan – that’s just step 1 my friend. You see, everything creative starts with an idea, then come all the critical steps in achieving them.

Success is not a straight line, along the way there will be sacrifices. There will be many hurdles you must jump, but the finish line can only be reached if you carry on running – so don’t give up. Even if you have to work a boring 9 to 5, by all means do so. It would be great to have a mentor, but if you cannot find one, read books – autobiographies specifically. 

Carry on the good fight by continuously reminding yourself of where you want to be, be positive, and paint happiness. Paint happiness is a term I’ve coined, it simply means creating a picture in your everyday life, with each person you encounter daily being a unique colour. By using people as positive colours, you create this aura of optimism and thus your day will blossom. 

To conclude, I leave you with a short story from a man who managed the Spice Girls, David Beckham, Lewis Hamilton, Andy Murray and many more. I was working in Harrods and this man casually dressed walked up to me and asked where the Paul Smith section was? I replied and said, “are you Simon Fuller” amazed he said, “how did you know.” I told him that I had seen only one picture on the internet and had read his autobiography. Anyway he purchased the shoes, and eager to get advice, I asked – What’s the key to success. He said, “don’t talk about, don’t even think about it – just do it!” 

GIVING BACK

I was always a quiet child, but a very emotional one. They say the most emotional people are the most creative & that is what I’m doing … giving back. 

My mother is a special woman and the majority will say the same about theirs alive (or sadly not at present) but remember, one day you will have kids of your own. 

Coming from a humble beginning to becoming a masters graduate is not my accomplishment, but Hers. To conclude, this website is a gift to her … for all the care, struggle & endless Love. 

This is 4umum.com

CREATIVITY

From my academic experience (amounting to 6 years) I have learned that being critical is not bad, unless when one is too critical then you ultimately doubt yourself. I am naturally creative and played the piano from an early age, so academic life taught me the other side, both of these were a blessing.

I came across Edward de Bono (considered by most a pioneer in creative thinking) and I learned through his lateral way that you can actually be creative in step by – critical-creative steps. I strongly believe this is a method for employees or entrepreneurs to live by, that is why … I always say,

be creativeact critical