WORK

They say good things come to those who wait, I say “Good things come to those who Work.” Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan – that’s just step 1 my friend. You see, everything creative starts with an idea, then come all the critical steps in achieving them.

Success is not a straight line, along the way there will be sacrifices. There will be many hurdles you must jump, but the finish line can only be reached if you carry on running – so don’t give up. Even if you have to work a boring 9 to 5, by all means do so. It would be great to have a mentor, but if you cannot find one, read books – autobiographies specifically. 

Carry on the good fight by continuously reminding yourself of where you want to be, be positive, and paint happiness. Paint happiness is a term I’ve coined, it simply means creating a picture in your everyday life, with each person you encounter daily being a unique colour. By using people as positive colours, you create this aura of optimism and thus your day will blossom. 

To conclude, I leave you with a short story from a man who managed the Spice Girls, David Beckham, Lewis Hamilton, Andy Murray and many more. I was working in Harrods and this man casually dressed walked up to me and asked where the Paul Smith section was? I replied and said, “are you Simon Fuller” amazed he said, “how did you know.” I told him that I had seen only one picture on the internet and had read his autobiography. Anyway he purchased the shoes, and eager to get advice, I asked – What’s the key to success. He said, “don’t talk about, don’t even think about it – just do it!” 

GIVING BACK

I was always a quiet child, but a very emotional one. They say the most emotional people are the most creative & that is what I’m doing … giving back. 

My mother is a special woman and the majority will say the same about theirs alive (or sadly not at present) but remember, one day you will have kids of your own. 

Coming from a humble beginning to becoming a masters graduate is not my accomplishment, but Hers. To conclude, this website is a gift to her … for all the care, struggle & endless Love. 

This is 4umum.com

POSITIVE

A close friend of mine once told me to not over think, as according to her, “thinking can also be a disease.” Who was I to argue, since she along with her family had been coping with the death of their mother for several years.

There have been many occasions where I drift away and think, think even more, and think again. This affects the actual doing, you know the process that produces results … yeah that thing. There is a voice in all of us that says,  “no you’re no good, no you can’t do this, what will people say,” the list goes on. But ultimately, to achieve results one must ignore this type of thinking and actually do what is in sync with your destiny.

One day, my mum told me to do the dishes. She walked out the house and I went to look at the kitchen sink. It was full of plates, immediately I thought to myself that I’ll do it later. Hours went by and I would think, “mum will be back soon, I must wash those dishes.” But it was until I went spontaneously to the kitchen for a drink that I just did, without the lazy thinking, started to wash them one by one. 

In short, negative thinking will waste your energy, you must focus on your inner stillness that directs you to results. If you have trouble in finding your inner stillness, firstly ignore the negative voice and focus on sound much like transcendental meditation. If there happens to be no sound, listen to the sound of you breathing.

+hinking copy

WORDS

Words, written or spoken are sacred. “Patience is food for the Soul” … how powerful are words. “Be an instrument to improve Humanity,” how effective are words. “The currency of this World should be kindness,” – words are paramount.

When I sit down with a client, I act as a Scientist. Firstly, depending on the business (in recent cases it has been restaurants) I pick out buzzwords or keywords that are in sync with its direction. Then, I carefully tailor the words around the vision of the client because I believe that words can blossom your brand. When carefully woven, they can be potent in creating vibrancy around your story. They can enhance, ignite, and harmonise your brand.

Why can’t Art be infused in Marketing? As a Brand Consultant that is my aim, I want to paint a picture to my clients through vocabulary that to some may seem to be different but to set/create trends one must be unique. Because words, when seasoned perfectly can create irresistible flavours. There is a growing appetite for creativity and with every client we aim to plant a seed that will grow and eventually drive the brand to success.

I leave you with a sentence I wrote whilst travelling in the beautiful Swiss Alps, “Words are melodies to branding and the magnet of a brand is belief.”