• BRANDING 6 Copywriting

    Words move mountains, and if you want your brand to succeed, you must condition the brand story with creative writing – otherwise known as copywriting. Writing good copy can be a challenge, but it’s instrumental you gather keywords and depending on the business or brand, you then link the buzzwords creatively. For example, let’s take…


  • GIVING BACK

    I was always a quiet child, but a very emotional one. They say the most emotional people are the most creative & that is what I’m doing … giving back.  My mother is a special woman and the majority will say the same about theirs alive (or sadly not at present) but remember, one day you…


  • STORIES

    An irresistible brand contains a variety of ingredients, the main being its story. Some stories are timeless, others are nostalgic, whilst few are exceptional. In the very first page I wrote the following, “we believe that each brand has a story, if it doesn’t then this is a marketing crime,” so yes, I am very serious!…