BRANDING – PART 6 – Copywriting

Words move mountains, and if you want your brand to succeed, you must condition the brand story with creative writing – otherwise known as copywriting. Writing good copy can be a challenge, but it’s instrumental you gather keywords and depending on the business or brand, you then link the buzzwords creatively. For example, let’s take the photobooth company I did content for; I wrote creative sentences like, “we zoom into your happiness,” or “we add colour to your occasion.” You see, the fun will never stop if you link words in a creative way. Another cool example I wrote copy for was a restaurant where the sentence, “we answer your cravings,” totally took their brand value to new heights.

I’ll tell you a secret, I’m a big fan of Gordon Ramsey and watched his Kitchen Nightmares show from the very first season. From the show, I would pick out food/cooking words – in a way I was stealing words from the main man Gordon himself, but when I had a restaurant as a client, I was able to write great copy! Hey, they say – great artists steal, but I doubt Gordon will be mad. By simply watching the show, I was inspired to write sentences like, “the key ingredient is delighting your taste-buds.” Another restaurant I designed a menu for happened to be in a resort located next a small waterfall, and I was able to use the location to my advantage by writing the following, “Qafa Resort has a melody of its own, enjoy your exquisite meal to the sound of mother nature.”

It’s easy brand enthusiasts, just think outside the box and great copy will flourish from your mind. On that note, this is where the blog ends.

Oh, and one last thing …

Thank you for your eyes 🙂

GIVING BACK

I was always a quiet child, but a very emotional one. They say the most emotional people are the most creative & that is what I’m doing … giving back. 

My mother is a special woman and the majority will say the same about theirs alive (or sadly not at present) but remember, one day you will have kids of your own. 

Coming from a humble beginning to becoming a masters graduate is not my accomplishment, but Hers. To conclude, this website is a gift to her … for all the care, struggle & endless Love. 

This is 4umum.com

STORIES

An irresistible brand contains a variety of ingredients, the main being its story. Some stories are timeless, others are nostalgic, whilst few are exceptional. In the very first page I wrote the following, “we believe that each brand has a story, if it doesn’t then this is a marketing crime,” so yes, I am very serious! One could say, a brands story is the melody to growth – a bold reminder of the past, influencing the present and its hope of the future.

We all know that without words there is no story, however without creativity there is no interest. Stories must also be simple to understand, so that they can be remembered and retold. In relation to branding, the message must be fundamental to the brands roots, defining its purpose and appeal to the masses. The challenge as a marketer arises when there is no story, much is the case with clients that have start ups. This is when creativity is tested, but there is always a seed to be found if you truly question the dots, then connect them to create a picture – mindfully.

To conclude, the human mind loves stories – from books, films, music, or real life experiences, everything has a story. Ever since we were old enough, stories have had an impact on us because we all have our own. That is the special thing and this also true with branding.