HERO

You're the hero of your story, so make it Amazing ... I once said. Do you choose happiness or sadness, light or dark, colours or colourless ... it's that simple. My ethos on living life is as follows: Live life like your painting the most beautiful picture with every person that has helped you along … Continue reading HERO

BRANDING – Part 2

The first step to branding is engraving belief. If you don't believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The … Continue reading BRANDING – Part 2

BRANDING

The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its … Continue reading BRANDING

WORK

They say good things come to those who wait, I say "Good things come to those who Work." Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan - that's just step 1 my friend. You see, everything creative starts with an … Continue reading WORK

Dreamers vs Realists

I was 10 years old, and prior to arriving in London from war torn Kosovo, my dad (a music teacher) had taught me how to play a melody no longer than 40 seconds. I thought I'd enter the primary school talent show, and to my surprise - I won! Walking home, I felt proud and … Continue reading Dreamers vs Realists

DOTS

Steve Jobs said you must connect the dots backwards to go forward, and this is our ethos. You must be the action to pollinate dreams, however it takes collaboration of talented individuals whom each posses key strengths in their desired field. We do not see the World in black and white, what if we live … Continue reading DOTS

UNITY

It was a year ago that I decided to start this project, and with it criticism has surfaced, however there has also been positive feedback. Some people cannot relate to the product, but this is not about what colour you are, rather it is about showing the power of togetherness, peace, and unity.   I … Continue reading UNITY

TYPOGRAPHY

Art also exists in typography and searching for fonts that pair well together is a quest, but once found it is a magnet to the eye. The infusion of serifs with sans serifs is crucial, however not all are destined to blossom. It takes experimentation along with taste to establish a connection, and the result … Continue reading TYPOGRAPHY

WORDS

Words, written or spoken are sacred. “Patience is food for the Soul” … how powerful are words. “Be an instrument to improve Humanity,” how effective are words. “The currency of this World should be kindness,” - words are paramount. When I sit down with a client, I act as a Scientist. Firstly, depending on the … Continue reading WORDS

DESIGN

Exceptional design boils down to beauty and simplicity. For one to design, he/she must be a visionary. He/she must create a solution that can harmonise humanity and ultimately connect/unite culture. There is a melody behind design, and it’s called change. Change is an obsession to modern designers, change is potent and curiosity triggers action that … Continue reading DESIGN

SIMPLICITY

Are you like me? When I first visited Paris I was amazed at the subtle yet rich brands such as Louis Vuitton, Cartier, Chanel, Yves Saint Laurent, Balenciaga ... the list goes on. Some, I cannot even spell but I know how to pronounce them. I found something however that took me a while to realise, the key to their branding … Continue reading SIMPLICITY