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LOVE
From birth, we are destined to love. For love is a language with infinite meanings, and it can only be learned through experience. Love is the pillar of life, without love meaning is lost. One should always be optimistic about life and continue the journey. There is always a silver lining with love, so no…
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BRANDING – PART 8
The quest of a brand is loyalty, but how does a brand aquire loyalty. Think of apple, at their worst the company began their revival by reminding customers of who they are, but more importantly why they began. Apple stood for differentiation, they challenged the status quo, they just did things differently. And when Steve…
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HAPPINESS
Happiness begins with you, lives with you, and lives in you. You may get the odd day of negativity, but as they say, “Happiness is a choice.” Happiness blossoms when one is content and fully lives in the moment. Indulge in as much positivity as possible, be it music, film, or art – find medicine…
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Champion
When Muhammad Ali – the greatest sporting icon passed away, George Foreman gave an interview about his once rival turned friend. He said, Muhammad Ali made everyone feel like a champion, no matter whom his path crossed, be it a waiter or a journalist. And then those people were inspired to become the best in…
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BRANDING 6 Copywriting
Words move mountains, and if you want your brand to succeed, you must condition the brand story with creative writing – otherwise known as copywriting. Writing good copy can be a challenge, but it’s instrumental you gather keywords and depending on the business or brand, you then link the buzzwords creatively. For example, let’s take…
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BRANDING – Part 5 Swiss Made
Watches, they amaze me … and so does Switzerland. As a teen, I would visit my auntie with my brother every other year. Being a Londoner, I found the country strange. So many rules, from recycling to not being able to make noise after off-peak evening hours, or else face eviction from fellow Swiss neighbours.…
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BRANDING – PART 4
Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…
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HERO
My ethos on living life is as follows: Live life like your painting the most beautiful picture with every person that has helped you along the way, each one being a different colour – paint happiness! If you can live life like a painting, then boy are you in for a surprise. Suddenly you enjoy…
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BRANDING – Part 3
To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses. I have worked for Harrods three…
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BRANDING – Part 2
The first step to branding is engraving belief. If you don’t believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The…
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BRANDING – Part 1
The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its…
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WORK
They say good things come to those who wait, I say “Good things come to those who Work.” Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan – that’s just step 1 my friend. You see, everything creative starts with an…
MOORKETING 