To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses.
I have worked for Harrods three times during my studies, and each time was a blessing. But the last time I worked at Harrods, I was also doing my masters and paying my tuition fees at the same time. Till this day, I have never achieved what I achieved then, it was so stressful yet super rewarding when I graduated. God is great!
During my studies I decided to base my Dissertation thesis on Harrods, with the question, “How does Harrods use Experiential Branding to enhance Consumer experience?” to conclude:
Harrods = BLISS:
B – British … heritage meets cutting edge
L – Luxury … is the new premium, it’s not always expensive
I – Innovation … is always at the forefront of retail trends
S – Sensational … the greatest store on earth
S – Service … to make every customer feel special