BRANDING – PART 4

Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry … Continue reading BRANDING – PART 4

BRANDING – Part 2

The first step to branding is engraving belief. If you don't believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The … Continue reading BRANDING – Part 2

ATTITUDE

Your attitude is worth more than your talent, I learned that the hard way. During my late teens I struggled to take orders from others, this was primarily due to my brother having his own business. He had a car wash and I would work there during the weekend plus the school holidays. When he … Continue reading ATTITUDE

PERSISTENCE

There is a recipe to success and it's called persistence. However you must take calculated risks, don't risk everything because you will actually loose everything. Everybody craves success, money or fame, but what they don't understand is the struggle. The struggle is an ingredient to success, as success is not a straight road, there are … Continue reading PERSISTENCE

DOTS

Steve Jobs said you must connect the dots backwards to go forward, and this is our ethos. You must be the action to pollinate dreams, however it takes collaboration of talented individuals whom each posses key strengths in their desired field. We do not see the World in black and white, what if we live … Continue reading DOTS

STORIES

An irresistible brand contains a variety of ingredients, the main being its story. Some stories are timeless, others are nostalgic, whilst few are exceptional. In the very first page I wrote the following, “we believe that each brand has a story, if it doesn’t then this is a marketing crime,” so yes, I am very serious! … Continue reading STORIES

TYPOGRAPHY

Art also exists in typography and searching for fonts that pair well together is a quest, but once found it is a magnet to the eye. The infusion of serifs with sans serifs is crucial, however not all are destined to blossom. It takes experimentation along with taste to establish a connection, and the result … Continue reading TYPOGRAPHY

SIMPLICITY

Are you like me? When I first visited Paris I was amazed at the subtle yet rich brands such as Louis Vuitton, Cartier, Chanel, Yves Saint Laurent, Balenciaga ... the list goes on. Some, I cannot even spell but I know how to pronounce them. I found something however that took me a while to realise, the key to their branding … Continue reading SIMPLICITY

SUCCESS

For a chef to create he/she must taste. As simple as it sounds, it is rather true. However that is just one of the 5 senses. To be potent, you must allow the customer to fully indulge each senses. Only a polished brand has this ability, and believe me it can take years and tears, unless of course … Continue reading SUCCESS