• LOVE

    From birth, we are destined to love. For love is a language with infinite meanings, and it can only be learned through experience. Love is the pillar of life, without love meaning is lost. One should always be optimistic about life and continue the journey. There is always a silver lining with love, so no…

    Enis de Paris

  • BRANDING – PART 8

    The quest of a brand is loyalty, but how does a brand aquire loyalty. Think of apple, at their worst the company began their revival by reminding customers of who they are, but more importantly why they began. Apple stood for differentiation, they challenged the status quo, they just did things differently. And when Steve…

    Enis de Paris

  • Emotional Branding

    The first step to branding is engraving belief. If you don’t believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The…

    Enis de Paris

  • Strategy

    Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry…

    Enis de Paris

  • Stories

    The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its…

    Enis de Paris

  • WORK

    They say good things come to those who wait, I say “Good things come to those who Work.” Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan – that’s just step 1 my friend. You see, everything creative starts with an…

    Enis de Paris

  • TYPOGRAPHY

    Art also exists in typography and searching for fonts that pair well together is a quest, but once found it is a magnet to the eye. The infusion of serifs with sans serifs is crucial, however not all are destined to blossom. It takes experimentation along with taste to establish a connection, and the result…

    Enis de Paris