BRANDING – PART 4

Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry on top of the list we offer here at Moorketing because when a brand reflects love, only then can it escape competition. A brand must be fluent in loyalty, but this only happens when a brand is loved.

You may be thinking how? Well we cannot give away all the secrets, but, persistence is instrumental to a vision. Another key aspect is finding out what people think of your brand, find a way to dig into their gut feelings about your brand. Because for a brand to flourish, it must indulge and act upon customer feedback. Once you create this relationship with your customers, your brand in essence becomes part of their memory. That’s why a brand that is nostalgic, will always thrive.

Branding takes ideas, years, and in some cases, tears – but the good news is, we’ve been through all that hence why we’re referred to as Brand Scientists. After all, we believe that success is a science, and not only have we created brands, but revived them. I shall end with one of my favourite quotes, “it’s easy to criticise, but can you create?”

BRANDING – Part 3

To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses. 

I have worked for Harrods three times during my studies, and each time was a blessing. But the last time I worked at Harrods, I was also doing my masters and paying my tuition fees at the same time. Till this day, I have never achieved what I achieved then, it was so stressful yet super rewarding when I graduated. God is great!

During my studies I decided to base my Dissertation thesis on Harrods, with the question, “How does Harrods use Experiential Branding to enhance Consumer experience?” to conclude:

Harrods = BLISS:

B – British … heritage meets cutting edge

L – Luxury … is the new premium, it’s not always expensive

I – Innovation … is always at the forefront of retail trends

S – Sensational … the greatest store on earth

S – Service … to make every customer feel special