HERO

You're the hero of your story, so make it Amazing ... I once said. Do you choose happiness or sadness, light or dark, colours or colourless ... it's that simple. My ethos on living life is as follows: Live life like your painting the most beautiful picture with every person that has helped you along … Continue reading HERO

BRANDING – Part 3

To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses.  I have worked for Harrods three … Continue reading BRANDING – Part 3

BRANDING – Part 2

The first step to branding is engraving belief. If you don't believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The … Continue reading BRANDING – Part 2

BRANDING

The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its … Continue reading BRANDING

Dreamers vs Realists

I was 10 years old, and prior to arriving in London from war torn Kosovo, my dad (a music teacher) had taught me how to play a melody no longer than 40 seconds. I thought I'd enter the primary school talent show, and to my surprise - I won! Walking home, I felt proud and … Continue reading Dreamers vs Realists

DOTS

Steve Jobs said you must connect the dots backwards to go forward, and this is our ethos. You must be the action to pollinate dreams, however it takes collaboration of talented individuals whom each posses key strengths in their desired field. We do not see the World in black and white, what if we live … Continue reading DOTS

UNITY

It was a year ago that I decided to start this project, and with it criticism has surfaced, however there has also been positive feedback. Some people cannot relate to the product, but this is not about what colour you are, rather it is about showing the power of togetherness, peace, and unity.   I … Continue reading UNITY