My ethos on living life is as follows: Live life like your painting the most beautiful picture with every person that has helped you along the way, each one being a different colour – paint happiness!
If you can live life like a painting, then boy are you in for a surprise. Suddenly you enjoy everything around you, you radiate positive energy and trust me, it comes back to you – sometimes in ten folds. Learn to love, not just the one in your life but, love family, friends, music, food, dance, art … love everything.
I applaud happiness, I applaud a smile, I applaud generosity, I applaud my health, I applaud everything. Remember when you’re feeling down, think of those that don’t have food and water. Gratitude heals unhappiness, and the pilgrimage to true happiness begins with gratitude.
You see, you’re the hero of your story, so make it amazing! Polish life with positivity, condition life with hope, and create ripples of happiness. A pious man once said, smile – it’s charity … so the next random person you see, just smile.
To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses.
I have worked for Harrods three times during my studies, and each time was a blessing. But the last time I worked at Harrods, I was also doing my masters and paying my tuition fees at the same time. Till this day, I have never achieved what I achieved then, it was so stressful yet super rewarding when I graduated. God is great!
During my studies I decided to base my Dissertation thesis on Harrods, with the question, “How does Harrods use Experiential Branding to enhance Consumer experience?” to conclude:
Harrods = BLISS:
B – British … heritage meets cutting edge
L – Luxury … is the new premium, it’s not always expensive
I – Innovation … is always at the forefront of retail trends
S – Sensational … the greatest store on earth
S – Service … to make every customer feel special
The first step to branding is engraving belief. If you don’t believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The quest of a brand is love, whilst destiny – affection, I said it once and I’ll say it again. However, an idea is simply just an idea, but then you must garden your brand until it blossoms.
For a brand to flourish, it must indulge and act upon customer feedback. On another note, a brand that is nostalgic will always thrive. Remember, persistence is instrumental to a great vision and it’s down to you to carry your vision forward. The road to a successful brand is differentiation. To enjoy the cream, you must satisfy your customer, it’s that simple. Things will get tough, however a brand must find its silver lining. The most successful brands are fluent in loyalty, as the bounty of your brand is customer loyalty. To enhance your brand, you must protect customer loyalty, it’s the core of your brand value. The ultimate fortune for a brand is brand loyalty. Your brand should be centred with love and coated with loyalty.
A brand will only blossom when its purpose is sincere, so you cannot make things up. You must be original and genuine. A vital part of branding is emotional branding, how consumers become emotionally attached to products or services – such as apple. Your brand must have the ability of changing peoples’ lives. Story, purpose and love are the perfect ingredients to stir an affectionate brand. Note, brands have feelings too – they need love just like flowers need the sun.
To conclude, your brand should be modest in expectation and honest in strategy. Whereas employees must harvest your secrets for brand longevity. Every brand must carry a scent of creativity. Ideas ignite brands, but only critical action makes dreams come true. Words can be just words but they can also be a melody to your brand, so take the above advice however you want it, but just remember emotional branding, google it at least … it certainly changed my life.
The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession.
The remedy to a successful brand is its story, believe me. I said it once and I’ll say it again … it’s a marketing crime if your brand doesn’t have a story. Once the consumer understands your story, they will understand your purpose.
If you truly want to manifest a successful brand, if you want to form a connection with your customer then explain your vision, your ‘aha’ moment, the moment that triggered the action to create what you have created.
And please dream, everyday day think about what your next step to be, but don’t think and talk too much, rather act – have a just do it approach! Good luck everyone, oh … if you need Brand Consultancy then do see our price list, to be honest we’re kinda good at what we do, so give us a Moo!