EGO

We all have an ego, but Eckhart Tolle’s book The Power of Now changed my life and I believe it can change yours. Our ego always wants to be associated with the past and the future whereas its ultimate enemy is the present. It is always trying to want more with future ambitions or think of the past. The ego is never happy, and our first step is to be aware of the ego, acknowledge that you are not the voice/the thinker but the one who is aware of it. Simply put, Tolle says, “knowing yourself as the awareness behind the voice is freedom.”

The second step is to feel 100% in the present moment starting with the air you breathe, your physical form, and give everything to creating the best possible moment. Our mind is always trying to conclude and interpret, so when one becomes at ease with not knowing, you are going beyond the mind – says the acclaimed author.

The third step is surrender to the now, if you have trouble doing so just look at nature – how a flower or a tree adapts to the changing climate via the seasons. Surrender only arrives when you no longer ask “Why is this happening to me?”

To conclude, our ego is hungry for the past and eager for the future so the only way we can defeat it is by living in the present. 

DESIGN

Exceptional design boils down to beauty and simplicity. For one to design, he/she must be a visionary. He/she must create a solution that can harmonise humanity and ultimately connect/unite culture. There is a melody behind design, and it’s called change.

Change is an obsession to modern designers, change is potent and curiosity triggers action that influences this change. Often, one thinks design to be about furniture, cars, but technology has been at the forefront of this movement. The remedy to great design is creating a product that is a magnet to the heart. A remarkable product must fuel modern day culture and play its part. Apple inc. have done that – having recently announced the sale of over 1,000,000,000 iPhones (you saw that alright … a Billion).

In relation to branding, firstly I would like to highlight that taste is critical to design and without taste you will not set or create trends. To have a design driven mindset that is in sync with the trend-conscious will do you wonders. Secondly, creativity in the aspect of differentiation is the rhythm to a branding orchestra. Thirdly, I love typography and for the last year have continuously studied different fonts, how they pair/marry each other, and those Vogue type fonts that have changed the fashion World. With regards to logo’s, when I have a client, not only do I brief graphic designers to do a cool logo but force myself to go on photoshop and create a typography font logo which is in sync with their brand.

To conclude – Design at best, is simple and beautiful, or … simply beautiful. For that reason I applaud Apple Chief designer Jony Ive for inspiring me, thank you.