BRANDING – PART 4

Firstly, branding does not change your brand, but your strategy. Secondly, we cannot stress how important the story is, as every story has its own unique roots. The best of brands create relationships with consumers, hence why the fuel of branding is emotions. Which brings us to the third necessity, Emotional Branding! EB is the cherry … Continue reading BRANDING – PART 4

BREXIN

I grew up in probably the most hip area in London, the area simply has an infusion of coolness. Ladbroke Grove, just off Portobello was my home for over 17 years, and it's the place that has made me who I am today. You see, you can take the man out of the hood, but … Continue reading BREXIN

HERO

You're the hero of your story, so make it Amazing ... I once said. Do you choose happiness or sadness, light or dark, colours or colourless ... it's that simple. My ethos on living life is as follows: Live life like your painting the most beautiful picture with every person that has helped you along … Continue reading HERO

BRANDING – Part 3

To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses.  I have worked for Harrods three … Continue reading BRANDING – Part 3

BRANDING – Part 2

The first step to branding is engraving belief. If you don't believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The … Continue reading BRANDING – Part 2

BRANDING

The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession. The remedy to a successful brand is its … Continue reading BRANDING

ATTITUDE

Your attitude is worth more than your talent, I learned that the hard way. During my late teens I struggled to take orders from others, this was primarily due to my brother having his own business. He had a car wash and I would work there during the weekend plus the school holidays. When he … Continue reading ATTITUDE

PERSISTENCE

There is a recipe to success and it's called persistence. However you must take calculated risks, don't risk everything because you will actually loose everything. Everybody craves success, money or fame, but what they don't understand is the struggle. The struggle is an ingredient to success, as success is not a straight road, there are … Continue reading PERSISTENCE

WORK

They say good things come to those who wait, I say "Good things come to those who Work." Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan - that's just step 1 my friend. You see, everything creative starts with an … Continue reading WORK

Dreamers vs Realists

I was 10 years old, and prior to arriving in London from war torn Kosovo, my dad (a music teacher) had taught me how to play a melody no longer than 40 seconds. I thought I'd enter the primary school talent show, and to my surprise - I won! Walking home, I felt proud and … Continue reading Dreamers vs Realists