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Harrods
✨ How Harrods Turns Shopping into Emotion Becoming a British landmark doesn’t happen overnight — it takes decades of heritage, resilience, and consistency. Harrods has stood the test of time, surviving two World Wars and countless cultural shifts, yet still holds its place as the world’s most iconic department store. What makes Harrods truly remarkable…
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BRANDING – Part 3
To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses. I have worked for Harrods three…
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WORK
They say good things come to those who wait, I say “Good things come to those who Work.” Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan – that’s just step 1 my friend. You see, everything creative starts with an…
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TYPOGRAPHY
Art also exists in typography and searching for fonts that pair well together is a quest, but once found it is a magnet to the eye. The infusion of serifs with sans serifs is crucial, however not all are destined to blossom. It takes experimentation along with taste to establish a connection, and the result…
MOORKETING 