BRANDING – Part 3

To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses.  I have worked for Harrods three … Continue reading BRANDING – Part 3

WORK

They say good things come to those who wait, I say "Good things come to those who Work." Yes, we should hope and dream, but we must not sit and wait. If you have a dream, an ambition, a business plan - that's just step 1 my friend. You see, everything creative starts with an … Continue reading WORK

TYPOGRAPHY

Art also exists in typography and searching for fonts that pair well together is a quest, but once found it is a magnet to the eye. The infusion of serifs with sans serifs is crucial, however not all are destined to blossom. It takes experimentation along with taste to establish a connection, and the result … Continue reading TYPOGRAPHY